Design, the "Front end" of your site The front end is what your client sees: the pages that display the graphics, the images, and the text on your site. Web designers concentrate on the front end, choosing appropriate images and fonts and determining how images and text should be arranged. A Web designer's strength is his or her appreciation for aesthetics, and a strong understanding of what will work visually on a computer screen and what the technical aspects are in designing for the Web. The Web designer works in collaboration with the Web developer.

Development, the "Back end" of your site Developers are part of a new breed of Internet professionals who build the heart of your Web site. Web developers work on the back end, making a site work. This side of the process is not visible to visitors, but it is essential to enhancing the visitor's experience.

Back end functions include programs that allow visitors to interact with your site, and obtain client information that accomplish your goals. Storing and using data for your site that can be displayed for clients and/or your requests, in real time.